Figma Discloses $70M Bitcoin ETF Holdings, Plans Additional $30M Investment
2025.07.02
Bitcoin is rapidly attracting a new wave of corporate believers. In its latest IPO filing, design software giant Figma revealed it holds nearly $70 million worth of Bitcoin through a spot Bitcoin ETF—and plans to allocate an additional $30 million in USDC for future Bitcoin purchases.
This move underscores a broader shift: Bitcoin is not just a speculative play, but increasingly seen as a strategic asset among tech firms, strengthening the narrative of institutional adoption driving the next chapter in crypto markets.
Figma’s Entry: Bitcoin as a Strategic Capital Allocation
According to Figma’s S-1 filing, the company invested $55 million in the Bitwise Bitcoin ETF (BITB) on March 3, 2024. By the end of Q1, the value of that position had risen to $69.5 million, yielding a return of approximately 26%.
Additionally, on May 8, 2024, Figma’s board approved a new Bitcoin investment plan worth $30 million. The company has since acquired $30 million in USDC, signaling its intent to further expand its Bitcoin exposure.
With total cash and marketable securities amounting to $1.07 billion, Figma’s crypto allocation now represents about 4% of its reserves—suggesting a deliberate long-term strategy rather than a short-term speculation.
Growing Corporate Demand: Bitcoin as "Digital Gold"
Figma joins a growing list of companies incorporating digital assets into their treasury strategies.
Just this week:
- Strategy (formerly MicroStrategy) purchased an additional $531 million in BTC;
- Metaplanet, a Japan-based public company, bought 1,005 BTC for approximately $108 million;
- Mining firm BitMine Immersion Technologies announced the launch of a corporate Ethereum reserve program.
As of now, over 130 public companies globally hold Bitcoin on their balance sheets, with combined holdings exceeding $87 billion—about 3.2% of Bitcoin's circulating supply. Corporate participation is now a meaningful driver of Bitcoin’s price momentum.
Still, this trend is not without challenges. Compared to traditional reserve assets like cash or bonds, Bitcoin remains highly volatile and untested in prolonged bear markets. Tech giants such as Microsoft, Amazon, and Meta have previously rejected proposals to add Bitcoin to their reserves, citing regulatory uncertainty and risk exposure.
Echobit’s Take: Bitcoin Is Becoming a Serious Corporate Asset
Figma’s move—and others like it—suggest a growing belief that Bitcoin is not merely a hedge or experiment, but a viable corporate asset class. The availability of ETF-based tools like BITB lowers the entry barrier for companies, enabling more secure and compliant Bitcoin exposure.
At the same time, the investment mindset is shifting from speculation to strategy, offering Bitcoin stronger institutional backing and a more robust narrative in capital markets.
For the broader market, this isn’t just bullish price action—it’s a signpost of a new institutional era. Whether Bitcoin can secure its place in mainstream corporate portfolios will depend on how well firms can navigate volatility and evolving regulatory frameworks.